Viral electro-swing. 2M+ Shazams. Sanremo Festival performance. Italy.

A fully integrated brand platform celebrating “the joy of having everything.” Havas Milan reimagined TIM’s (Telecom Italia mobile) identity through dance, using viral performer Just Some Motion (JSM) and a musical, high-energy aesthetic inspired by La La Land. The campaign translated TIM’s promise  a single provider offering fixed, mobile, entertainment, gaming, and streaming services  into a universal language of movement and collective happiness. The project spanned TV, cinema, digital, social, OOH, and branded activations, building a consistent, dance-driven world around the brand. It became one of TIM’s most successful modern campaigns, reaching 26M video views, generating 11B+ impressions, and winning Best Holistic Campaign at the NC Awards.

Role: Freelance Art Director.