Launched February 2020, "Mach Zuhause draus" positioned Otto as Germany's largest online furniture retailer a fact most consumers didn't know. The 8-month campaign told stories of joy in everyday home moments across TV, Digital TV, DOOH, OLV, Social Media, Twitch, and Podcasts. 

The campaign was built on a simple yet universal insight: coming home is a daily ritual that sparks joy when your surroundings make you feel happy and comfortable. The creative idea, “Make it Your Home”, showcased the emotional moments of everyday life at home.
Otto's longest-running Living campaign in company history. 

Results: Longest Living campaign in Otto history (8 months) | First-ever podcast advertising for Otto | Twitch gaming integration with Sims 4 | 76% target audience fit.

Role: Senior Art Director, Heimat Berlin