Welcome to
The Advertising Pizzeria, where brands become delicious. Please, have a seat.
My creative career started at my grandfather's pizzeria. I was 10, and my specialty was inventing pizzas with ingredients no one asked for. Those recipes were my first pieces of Art Direction. My family who dared to eat them? My first clients.
Years later, I found my true love in advertising. I've spent the last decade crafting campaigns for brands like PayPal, Zalando, OTTO, Bonprix, Nescafé, and Telecom Italia, always with the same focus: experimentation and unexpected combinations that work.
Today, my secret ingredient is AI. I'm building systematic workflows for scalable brand production using tools like Sora, Flux, and ComfyUI while completing a Master's in Generative AI for Creatives.
Same kitchen. New recipes.
