About me
PROFESSIONAL SUMMARY
Senior Art Director with 10+ years of experience specializing in AI-augmented brand production, AI content creation, and digital transformation. Expert in applying generative AI workflows to deliver impactful creative solutions for major e-commerce brands including Bonprix, Otto, Zalando, and PayPal. Led creative teams of up to 6 members and produced 200+ campaign assets monthly across top European agencies such as Jung von Matt, Ogilvy, and Wongdoody. Focus on client management and business growth through transforming legacy brands for the digital-first era. Led Bonprix's repositioning from a 30-year catalog brand to a modern digital platform, contributing to 25% increase in brand engagement. Won the Porsche global pitch through international collaboration. Currently completing a Master's in Generative AI for Creatives.
SKILLS
AI and Technology: AI, Artificial Intelligence, Generative AI, AI Workflow Design, AI Content Production, Flux, Sora 2, Stable Diffusion, Veo, Midjourney, DALL-E 3, Runway, Kling, ComfyUI, Automatic1111, Prompt Engineering
Creative Direction: Art Direction, Brand Development, Visual Systems Design, Omnichannel Strategy, Storytelling, Concept Development, Campaign Strategy, 360 Campaigns, Creative Thinking, Creative Solutions
Design Software: Adobe Creative Suite, Figma, After Effects, Motion Graphics, Video Editing, Photoshop, Illustrator, InDesign, Premiere Pro
Leadership and Business: Team Leadership, Mentorship, Client Management, Client Relationship Management, Business Growth, High-Stakes Pitching, Agile Creative Processes, Stakeholder Management, Budget Management, Quality Control
WORK EXPERIENCE
Wongdoody Berlin (Part of Infosys) | Berlin | 02/2022 - 11/2025
Senior Creative Art / Brand Lead
Delica Digital Berlin (Migros Group) | Berlin | 04/2020 - 01/2022
Creative Team Lead / Design
Heimat Berlin | Berlin | 01/2020 - 04/2020
Senior Art Director
Scholz & Friends Berlin | Berlin | 01/2018 - 01/2020
Senior Art Director
Y&R Advico Zurich | Zurich | 01/2017 - 01/2018
Art Director
OgilvyOne Frankfurt | Frankfurt | 01/2014 - 01/2015
Art Director
Jung von Matt Hamburg | Hamburg | 01/2013 - 12/2013
Junior Art Director
Freelance Art Director Havas, Saatchi and Saatchi | Italy | 2011 - 2013
Art Director
TEACHING EXPERIENCE
Italian University of Art and Design (IUAD) | Italy | 01/2015 - Present
Creative Concepting Instructor