A digital-first campaign created to rejuvenate Nescafé and connect the brand with a younger audience. #DatingDisaster turns the classic “coffee date” into a playful, shareable storytelling format: three exaggerated characters: a hip-hop artist, a hipster, and a princess, each compete for the viewer’s attention, trying to convince them to “buy them a coffee” in the most over-the-top way possible. Designed for social engagement, the series blends humour, character-driven content, and fast-paced digital craft to make Nescafé relevant in the online dating conversation. Part of the brand’s broader youth strategy, the campaign strengthens Nescafé’s presence where young consumers live: online, mobile, and entertainment-driven.

Role: Art director