Digital transformation for a 30-year legacy brand. 360° campaigns: TV, OOH, digital, social.

Led the creative transformation of Bonprix from mail-order catalog company to digital-first fashion brand. Bonprix—founded in 1986 as part of Otto Group—reaches approximately 10 million active customers annually with €1.24 billion revenue in Europe. The campaign repositioned the brand for modern audiences across all European markets.

Results: Brand repositioning from catalog to digital-first | 360° integrated campaigns | Cross-European market activation | A dress ordered every 2 seconds in Europe

Role: Senior Creative Art / Brand Lead